Omnichannel communications platform Trengo nabs $36M

https://venturebeat.com/wp-content/uploads/2017/11/shutterstock_344231354-e1628723101457.jpg?w=1200&strip=all

Original Source Here

The Transform Technology Summits start October 13th with Low-Code/No Code: Enabling Enterprise Agility. Register now!

Trengo, a Dutch omnichannel communications platform, today announced that it raised $36 million in series A funding led by Insight Partners and Peak Capital. With the new funds, Trengo aims to attract engineering talent, grow internationally, and develop its platform further, according to CEO Patrick Meutzner.

The pace of digital transformation in communications can be daunting, creating business inefficiencies. Increased remote work put pressure on alignment within teams, giving rise to the market for enterprise communication platforms. There’s been a significant increase in customer channels — for example, WhatsApp Business, Instagram Direct Message and Google Business Messages — as customers expect better and faster service online. Meanwhile, employees are collaborating from different locations, in some cases having to switch between tools to collaborate.

TrengoTrengo

Founded in Utrecht in 2017, Trengo combines multiple internal and external communication channels on a single screen. In 2015, Meutzner had the idea for the company’s software-as-a-service platform, but it took until 2017 for Trengo to launch.

Meutzner founded Trengo with Marcel van der Weerd, and in the same year, Igo Trampe joined. “Trengo helps companies to communicate and interact with clients in a human way,” Meutzner told VentureBeat via email. “Together, they want to create a platform which streamlines omnichannel communications internally and externally. In a world in which customers and teams communicate through an increasing number of channels and media, Trengo bundles all this communication, creating one clear overview for consistent, efficient and easy customer service and team collaboration.”

Bundling communications

According to Salesforce, the average customer uses 10 different channels to communicate with companies. But there’s value for businesses that meet customers where they are. Omnisend found that marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign. Moreover, purchase frequency is 250% higher, and the average order value is 13% more per order.

“Three benefits from Trengo that immediately stand out are the possibilities it offers for working remote, team collaboration, and omnichannel communications in one view,” Meutzner said. “The goal is to streamline the processes that enable companies to communicate in the most efficient way. In a world where people are increasingly annoyed by malfunctioning chatbots, the Trengo platform creates a way for companies to give client communication a human touch.”

TrengoTrengo

Above: Trengo’s backend dashboard.

Image Credit: Trengo

Meutzner says that the pandemic led to a massive shift in demand from on-premises solutions to working in the cloud. While it competes with a number of startups in the omnichannel space, including Iterable and Glia, Meutzner asserts that Trengo stands out by bundling the most integrations (e.g., WhatsApp Business, Instagram Direct Message, and Google Business Messages) in one view with “a user-friendly approach.”

In the past year, Trengo tripled its customer base from 700 to 2,000 customers including Europcar, Yobbers, and Oppo, processing more than 12.5 million messages per month for more than 20,000 users. It currently has 70 to 80 employees, and Meutzner expects Trengo to have 200 employees by the end of the year.

“Because Trengo had already developed a working product, it was able to tap into the needs of a changing world and accommodate clients in this challenging time,” Meutzner said. “In the near future, Trengo wants to expand its [global] activities and truly become a widely used platform all over the globe, providing [businesses] in all countries with the opportunity to increase their customer service and productivity.”

VentureBeat

VentureBeat’s mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact.

Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:

  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more

Become a member

AI/ML

Trending AI/ML Article Identified & Digested via Granola by Ramsey Elbasheer; a Machine-Driven RSS Bot



via WordPress https://ramseyelbasheer.io/2021/09/01/omnichannel-communications-platform-trengo-nabs-36m/

Popular posts from this blog

I’m Sorry! Evernote Has A New ‘Home’ Now

Image
Original Source Here My Apologies! I was critical about the grandfather of all apps — Evernote a few months back when I wrote Why is Evernote losing its Ground? on Medium. With that said, I also wrote another story on Evernote in November of last year — Has Evernote Made A Comeback After Years Of Stagnation? This was the time when Ian Small and his team were making inroads into the technology and strategically making enhancements and revamping the app across all platforms. Evernote Is At A War-front And Wants To Prove A Point. I must h ave written this in my earlier blogs but just to re-iterate — I have been and am an avid user of Evernote since 2009 and is a part of my life for planning my daily life, projects, content writing, and almost everything. Recently, Evernote has launched its HOME or you may call it a DASHBOARD that provides its users a one-stop place to get access to their important and critical notes and also provides a few AI-enabled capabilities that I wil...
Read more

Jensen Huang: Racism is one flywheel we must stop

Image
https://venturebeat.com/wp-content/uploads/2021/07/jensen-huang.jpg?w=1200&strip=all Original Source Here All the sessions from Transform 2021 are available on-demand now. Watch now. Jensen Huang , CEO of Nvidia , received the distinguished lifetime achievement award by the Asian American Engineer of the Year from the Chinese Institute of Engineers (CIE) group. And in his acceptance speech, he made a rare comment beyond Nvidia’s business matters: “Racism is one flywheel we must stop.” The comments came at the end of an acceptance speech where he thanked the group for its award, an annual gathering that recognizes outstanding Asian American scientists, engineers and role models. In a virtual ceremony, Huang was awarded for his contributions as “a visionary and innovator in parallel computing technology that accelerates the realization of AI computing.” He also spoke of his experience as an immigrant and an Asian American. “It is strange to accept a lifetime achievem...
Read more

Streamlit — Deploy your app in just a few minutes

Image
Original Source Here Streamlit is an open-source Python library that makes it easy to create and share beautiful, custom web apps for machine learning and data… Continue reading on Medium » AI/ML Trending AI/ML Article Identified & Digested via Granola by Ramsey Elbasheer; a Machine-Driven RSS Bot via WordPress https://ramseyelbasheer.io/2021/07/11/streamlit%e2%80%8a-%e2%80%8adeploy-your-app-in-just-a-few-minutes/
Read more